Media Kit
The Quilting Room with Mel was born in February 2015. Mel had her husband Paul join her to bring more in-depth posts about the repair and history of vintage sewing machines. Together they have carved out a corner of the internet for quilters and vintage sewing machine enthusiasts alike. Mel loves to update her grandmother's quilting patterns saved from 1930s newspapers. Paul enjoys sharing his mechanical knowledge so others can continue to use vintage and antique sewing machines. The Quilting Room's readers enjoy making quilts of all sizes, bags, home decor including wall hangings, pillows, table runners, and place mats.
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About Our Readers |
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Our Readers:
Female 94% Married 79% 55+ 95% US Based 80% Own Home 90% Prefer Email Newsletters 80% Enjoy mix of modern & traditional patterns 56% |
Skill Level:
Beginner 22% Advanced Beginner 21% Intermediate 47% Expert 10% Sew at least 1x week 70% |
Shopping Habits:
Yearly Average Fabric Spend $600 Own Modern Machine 73% Own Vintage Machine 79% Shops LQS 73% Bought item based on a post 42% Purchased More than 1 Pattern 68% Own a cutting machine 25% |
Meet Mel & Paul
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About Mel - Mel has been working with fabric since she was a small child. Coming from a family of quilters Mel quickly figured out that staying on top of color trends in home design set her family's quilts apart from others. When designing Mel believes that the fabric will tell you what it wants to be and you should listen! She has eclectic tastes and loves everything from mid-century mod to classic farmhouse and everything in between! Mel wants to make sure her favorite quilt patterns from the past stay relevant in today's quilting world. Playing with scale, color choice and placement, and using those blocks in things other than quilts opens others to the possibilities of quilts outside of the bedroom. Mel enjoys tweeting and watching HGTV home reno shows, wandering antique shops, drinking good coffee, and listening to music.
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About Paul - Paul had always had an interest in sewing. Paul bought the first vintage machine of their now extensive herd, a Necchi Lydia. He wanted to sew but wouldn't use either Mel's machines for free he would break them. After knocking his machine out of time and fixing it, he realized many of the skills he had acquired over the years as a HVAC/R tech could be applied to older sewing machines. Soon he realized that he could use his skills as a trainer to help others fix their machines as well. Paul enjoys the outdoors, photography, wandering antique shops, drinking good coffee, and giving Mel a hard time about her music tastes.
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Working with The Quilting Room with Mel
Mel loves working with companies in the sewing and quilting world. It allows her to bring new items to her audience and gives you access to her dedicated readers. Contact us today to plan an advertising package that works best for you and your company.
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Email Newsletter
The majority of The Quilting Room with Mel readers follow via email newsletters. We currently have an open rate of 52% with a 13% click through rate vs industry average of 18% with a 2% click through rate. Mel currently sends out four newsletters each month; vintage sewing machine, quilting, home decor, and a monthly round-up newsletter. |
Social Media
53% of The Quilting Room with Mel use Facebook, Instagram, and/or Twitter to find out what we are doing and working on. |
Blog & YouTube
Mel was one of the first quilt bloggers to adopt the "Tasty" style videos for sewing and quilting projects. These videos bring in 10k+ views every month and are hosted on YouTube and The Quilting Room with Mel website. |
Hosted by The Quilting Room
Email Marketing - Ad space and dedicated email blasts are available
Videos - Let Mel create the perfect video to show off your fabrics or tools. Videos can be produced for YouTube, Facebook, and or Instagram. Reach your perfect customer with minimal work on your part.
Projects - Let Mel create the perfect sewing/quilting project to show off your product.
Hosted by You Created by Mel
Mel is available for freelance work! She can create content exclusively for your site. This content will be promoted by Mel to her audience as well through email and social media.
Projects - Mel will work with your team to create a unique project to showcase your product(s). Mel's years off sewing experience paired with her passion for design allows her to create projects fusing traditional sewing and quilting for today's homes.
Videos - Let Mel create and edit videos for your brand!
Graphics - Do you need cutting diagrams made for a block of the month or other pattern? Mel can do that for you! Diagrams will be in pdf and png format.
Content Re-purposing - Have a video that is going viral but no blog post? Mel can turn that video into a long form post, with written directions for you.
SVG Files - Need a pattern turned into SVG files for the Cricut or Brother Scan N Cut? Let Mel do the work!
Email Marketing - Ad space and dedicated email blasts are available
Videos - Let Mel create the perfect video to show off your fabrics or tools. Videos can be produced for YouTube, Facebook, and or Instagram. Reach your perfect customer with minimal work on your part.
Projects - Let Mel create the perfect sewing/quilting project to show off your product.
Hosted by You Created by Mel
Mel is available for freelance work! She can create content exclusively for your site. This content will be promoted by Mel to her audience as well through email and social media.
Projects - Mel will work with your team to create a unique project to showcase your product(s). Mel's years off sewing experience paired with her passion for design allows her to create projects fusing traditional sewing and quilting for today's homes.
Videos - Let Mel create and edit videos for your brand!
Graphics - Do you need cutting diagrams made for a block of the month or other pattern? Mel can do that for you! Diagrams will be in pdf and png format.
Content Re-purposing - Have a video that is going viral but no blog post? Mel can turn that video into a long form post, with written directions for you.
SVG Files - Need a pattern turned into SVG files for the Cricut or Brother Scan N Cut? Let Mel do the work!